Ghost Tree Sales looks for awesome and then makes it available to the world.

Strange Things Are Afoot At The Circle K. Natural and emerging brands are starting to replace tire old c-store brands with lengthy ingredients lists containing chemicals that are hard to pronounce. Ghost Tree Sales has partnered with Circle K to pioneer a new assortment to meet consumers’ shifting convenience needs.

Digitally native CPG brands that focus exclusively on E-commerce sales can find themselves digitally isolated. Algorithms isolate the brand by deprioritizing it within a sea of established brands. Digitally isolated, these isolated brands suffer low sales and high ROI. However, there is a solution to digital isolation.

So, you’ve bought your Natural Products Expo West registration, designed and paid for an eye-catching well branded booth, paid for sales material and shelled out for travel, accommodations and a snappy new pair of shoes. How do you now ensure that all these marketing and selling expenses return on your financial investment rather than just amounting to one big show & tell?