Digitally native CPG brands that focus exclusively on E-commerce sales can find themselves digitally isolated. Algorithms isolate the brand by deprioritizing it within a sea of established brands. Digitally isolated, these isolated brands suffer low sales and high ROI. However, there is a solution to digital isolation.

So, you’ve bought your Natural Products Expo West registration, designed and paid for an eye-catching well branded booth, paid for sales material and shelled out for travel, accommodations and a snappy new pair of shoes. How do you now ensure that all these marketing and selling expenses return on your financial investment rather than just amounting to one big show & tell?

With hundreds and sometimes thousands of unique visitors walking through your local grocery store…why the heck wouldn’t you demo to kick start product trial and adoption? Cost would be the wrong answer.