Yes, Brick & Mortar CPG sales can drive E-Commerce Sales!

Have you ever played dodgeball as a kid? There's one player left on the other side you are trying to nail with a ball. He zigs and zags, runs, stops, starts, jumps and ducks in an effort to avoid your repeated efforts to hit him with the ball. Sales is a game of dodgeball. You repeatedly try to hit buyers with your sales pitch while they relentlessly avoid you.