Integrity, honesty and forgiveness are important business principles that will 100% drive success if practiced diligently. You do the work you get the benefits. It’s easy to deviate from these principles for short-term gain, but it comes at a cost. Retail FAKE SALES trample on the aforementioned principles and will always come at a cost to retail. Consumer forgiveness is what retailers hope for when caught running fake sales.

Learn how to make CPG retail slotting fees a win-win solution for your brand and your grocery retail partner.

Learn how to optimize your channel price strategy to win wherever you sell.

Which is better…and when?