Strange Things Are Afoot At The Circle K. Natural and emerging brands are starting to replace tire old c-store brands with lengthy ingredients lists containing chemicals that are hard to pronounce. Ghost Tree Sales has partnered with Circle K to pioneer a new assortment to meet consumers’ shifting convenience needs.

Digitally native CPG brands that focus exclusively on E-commerce sales can find themselves digitally isolated. Algorithms isolate the brand by deprioritizing it within a sea of established brands. Digitally isolated, these isolated brands suffer low sales and high ROI. However, there is a solution to digital isolation.

So, you’ve bought your Natural Products Expo West registration, designed and paid for an eye-catching well branded booth, paid for sales material and shelled out for travel, accommodations and a snappy new pair of shoes. How do you now ensure that all these marketing and selling expenses return on your financial investment rather than just amounting to one big show & tell?

Integrity, honesty and forgiveness are important business principles that will 100% drive success if practiced diligently. You do the work you get the benefits. It’s easy to deviate from these principles for short-term gain, but it comes at a cost. Retail FAKE SALES trample on the aforementioned principles and will always come at a cost to retail. Consumer forgiveness is what retailers hope for when caught running fake sales.